Co-Founding Honest Tea
Co-Founder and Professor
November 17, 2022
About the Show
"If you had unlimited resources, would you keep doing what you are doing now? If that's true, you are doing the right thing."
Barry Nalebuff is Co-Founder of Honest tea, Kombrewcha, Real Made Foods, and Just Ice Tea. Barry is also a professor at Yale School Of Management, and has authored multiple award-winning books.
In this episode, learn how Barry co-founded multiple successful food and beverage products using real economic principles. Class is in-session: Dive into concepts like declining margins of utility, arbitrage, games of inversion and symmetry, and negotiation tactics like “splitting the pie.” Don’t forget to take notes as Barry explains how these concepts helped him build a successful business that sold for $43 Million.