EP:
26

The Future Of Modern

Featuring
John Edelman
President and CEO of Heller
1hr 36min
March 9, 2023
About the Show

"Cultivating taste starts with having an interest."

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John Edelman is the President and CEO of Heller, an American modern design company that makes and sells indoor/outdoor furniture and accessories. John was previously the CEO of Design Within Reach, which was sold to Herman Miller in 2014.

Key Moments

OUTLINE:

  • (00:00) - Intro
  • (4:09) - Early years in an entrepreneurial home
  • (8:13) - Advice for starting a new company
  • (11:00) - The Importance Of Taste
  • (14:20) - Learning to love modern design
  • (18:30) - The art of the flip
  • (22:27) - Getting a visit from Andy Warhol
  • (24:35) - The power of window displays
  • (27:33) - Tips for running a family business
  • (29:47) - Changing the strategy at Edelman Leather
  • (33:25) - Dealing with family in your business
  • (35:37) - Using your competition to power growth
  • (40:15) - Discovering the Brazilian show business  
  • (42:50) - Selling the family business
  • (48:09) - Keeping your family happy while running a business
  • (50:19) - Almost losing a deal in the last moment
  • (56:06) - How to motivate your team
  • (1:07:12) - Selling Design Within Reach
  • (1:16:26) - The 10/80/10 Management Model
  • (1:19:33) - After selling Design Within Reach
  • (1:21:24) - Failing in the vodka industry
  • (1:24:26) - Having a partnership and also a friendship 
  • (1:27:36) - Running the legendary design brand, Heller

EPISODE LINKS:

Herman Miller: https://www.hermanmiller.com/

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